
AI is Rewriting the Rules of Visibility
Are you still relying on SEO?
ontent still matters.
But how it gets seen—and who sees it—has changed dramatically with the rise of AI.
Dr. Annelize Booysen offers a 30-minute presentation on this, talking about what lies beyond SEO and shares a practical framework to help businesses stay visible in an AI-filtered world.
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Understand why traditional SEO practices no longer guarantee visibility in an AI-driven content landscape.
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Learn how AI systems now interpret and filter content before it reaches your audience.
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Get an introduction to the GEO framework — a new way to shape content that connects.
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Ideal For
Marketing teams looking for forward-thinking content strategies.
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Content creators adapting to AI-induced shifts in visibility.
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​Business leaders who want their companies to stay seen—and relevant—in an AI-filtered world.

Dr Annelize Booysen—named one of the Top 100 Women in Emerging Tech—guides mid-sized businesses in integrating AI in ways that are strategic, simple, deeply useable and results-producing.
A keen observer of what’s new and business-relevant in AI, she helps leaders recognize that the world is moving on and shows them how to make the most of it.